ASSOCIATE BRAND MANAGER
Company: Astral Health & Beauty
Location: Atlanta
Posted on: October 2, 2024
Job Description:
Title: Associate Brand Manager, COSMEDIXReports to: Vice
President, COSMEDIX
Job Description: The COSMEDIX Associate Brand Manager is
responsible for driving brand growth by developing innovative
strategies and go-to-market plans for new launches and category
pillars with executional excellence. Initiatives will resonate with
and impact audiences across all of brand channels:
business-to-business, direct to consumer, Amazon, and international
markets. Additional responsibilities include but are not limited to
performing business & competitive analyses, marketing
budget/financial control, and preparing presentations for
leadership meetings. This position is an opportunity for a
proactive, self-motivated individual to be both creative and
analytical to help accelerate growth for COSMEDIX, while
contributing to a collaborative and high performing team
culture.
Job Responsibilities Strategic Go-to-Market Planning
- Conduct internal and external competitive analyses to identify
white space opportunities for innovation within the skincare
category
- Partner with cross-functional product development team to bring
innovation to market, on-time and within budget; includes
forecasting and budgeting
- Collaborate with cross-functional teams to develop
comprehensive, innovative 360 GTM strategies; present plans to
sales and leadership teams
- Manage projects on time and proactively identify challenges and
opportunities; partner with cross - functional teams to resolve and
optimize
Performance Analysis and Optimization
- Conduct regular analyses to assess product, category, and
overall business performance; leverage analysis to draw conclusions
that identify gaps and opportunities for growth
- Conduct competitive analysis and market research
- Determine product positioning and pricing strategies to achieve
competitive advantage and profitability.
QUALIFICATIONS
- Bachelor's degree in Marketing, Business Administration, or a
related field
- 3+ years of experience in brand management within the beauty or
consumer goods industry.
- Advanced Proficiency in Microsoft Suite (Excel, PowerPoint,
Word)
- Proficient in market research and sales analysis, with a keen
eye for consumer behavior.
- Excellent communication and presentation skills with strong
leadership potential.
- Strong project management abilities with a focus on delivering
results within established timelines.
- Creative and innovative mindset.
- Strong critical thinking skills and creative approaches to test
new ideas and drive business results
- Able to work in a fast-paced, dynamic environment, both
independently and as part of a cross-functional team ABOUT ASTRAL
HEALTH & BEAUTYAstral Health & Beauty has established itself as a
leading authority in natural and plant-based skin care and color
cosmetics. We're the name behind a family of high-quality,
ingredient-driven beauty brands dedicated to innovation. Founded in
1998 and headquartered in Atlanta, Georgia, our groundbreaking,
multi-brand beauty company operates through a portfolio of four
distinct brands: Aloette, COSMEDIX, P--R and butter LONDON-all of
which are proudly cruelty-free. From skin care and makeup, to body
care and 8-Free nail lacquers, we offer an array of innovative
solutions designed to deliver superior results people can feel good
about. With innovative and transformative beauty, skincare products
and more, our Astral mission is to redefine the face of clean
beauty. We embrace diversity and develop products to meet the needs
of a global marketplace. Our success is the result of
entrepreneurial spirit, passion, drive and pushing boundaries,
knowing that our commitment to the customer is more than skin deep.
It is Astral Health & Beauty's practice to provide and promote
equal opportunity in employment, compensation, and other terms and
conditions of employment without discrimination because of race,
color, sex, sexual orientation, gender identity, family medical
history or genetic information, political affiliation, military
service, pregnancy, marital status, family status, religion,
national origin, age, disability, or any other non-merit based
factor or any other characteristics in accordance with all
applicable laws and regulations.
Keywords: Astral Health & Beauty, Redan , ASSOCIATE BRAND MANAGER, Executive , Atlanta, Georgia
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