MULTI-MEDIA ACCOUNT EXECUTIVE, AJC

Company: Cox
Location: Powder Springs
Posted on: November 6, 2024

Job Description:

The AJC's mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia and of the South. To achieve that mission, we will transform ourselves from a storied daily newspaper into a modern media company.

The Multimedia Account Executive will represent and sell the entire AJC sales portfolio (print - newspaper/magazines; direct mail/direct marketing; digital - not limited to websites [i.e., AJC.com], email marketing, SEO/SEM; Reach Extension; Native Advertising/Sponsored Content; and mobile; and much more). The AE is directly responsible for developing assigned markets/categories; growing and increasing revenues from high potential prospects and existing accounts. Their primary responsibility will be to achieve stated product revenue goals by applying audience-based solutions to meet or exceed their clients' needs. They will work with the primary client contact to develop, present, close and execute client solutions across the portfolio. This individual will be an experienced field sales representative with digital and/or media knowledge. The candidate should possess good communication skills (oral and written) as well as the ability to exceed specific activity metrics and revenue goals. Primary method of customer contact will be sales calls as well as phone calls and emails.

Responsible for complete sales cycle including prospecting, presenting, closing & retaining business across the entire portfolio including print and digital products.

• Responsible for growing business with existing accounts and diversifying client spend to entire product portfolio.
• Responsible for growing business from new accounts.
• Assess customers/prospect's needs and recommend most suitable application of products to satisfy stated needs.
• Will collaboratively work with the primary client contact to develop, present, close and execute audience-based solutions across the portfolio.
• Communicate specific product specifications and processes to clients and internal partners to insure quality and timely execution of purchased products.
• Work to identify and qualify customers and prospects having significant revenue generation potential for products.
• Evaluate product offerings against customer's needs, budget and competitors' offerings.
• Utilize a sales automation system to manage day-to-day activities and update management of such activity through system generated activity reports.
• Consistently meet or exceed management defined activity, revenue and product goals. Exceed monthly revenue goals.
• Demonstrate a level of digital competency and aptitude in new digital media including:
  • Programmatic (buying, planning and reporting tools)
  • Native (buying, planning and reporting tools)
  • Mobile media (buying, planning and reporting tools)
  • Social media (buying, planning and reporting tools)
  • SEM (buying, planning and reporting tools)
  • Video/Audio (buying, planning and reporting tools)
  • Digital Services
    • Knowledge of print media landscape including competitive publications.
    • Demonstrate a working knowledge of real time bidding, trading desks and audience based selling solutions.
    • Demonstrated ability to keep abreast of new digital technology and the application to clients' needs.
    • Frequent local travel required.
    • Meet management and/or process defined deadlines.
    • Demonstrate focused daily activity.
    • Demonstrate an understanding of the AJC/CMG business offering.
    • Demonstrate an understanding of and remain current with the print and online media market. Training & Development
      • May assists Sales managers to develop other account executives in either digital or print knowledge, depending upon own expertise; and/or sells techniques.
      • May assist with training new AE's on the product portfolio and positioning of ad products.
      • May be assigned other duties as needed. Minimum Requirements
        • Bachelor's degree in a related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field.
        • Prefer experience in one or more of following sales fields: digital product sales; digital services sales, digital and/or print media; direct marketing
        • Media sales industry knowledge preferred.
        • Prior traditional advertising sales experience, a plus.
        • Demonstrated record of success in a goal oriented, highly accountable environment.
        • Demonstrated record of success cold calling for new business.
        • Superior sales and phone skills, excellent verbal and written communication skills.
        • Ability to work independently and effectively as part of a team.
        • Must be able to work in highly collaborative environment.
        • Solid ability to identify new revenue opportunities
        • Excellent analytical capabilities.
        • Strong organizational skills with an attention to detail
        • Strong customer service skills providing quick response time and accurate issue resolution.
          • Results-driven and highly accountable.
          • Self-directed, motivated, and with exceptional multi-tasking abilities.
          • Understands and remains current on all print and online media products and markets.
          • Demonstrable computer knowledge required
            
            USD 115,400.00 - 173,200.00 per year
            
            Compensation:
            
            Compensation includes a base salary of $115,400.00 - $173,200.00. The salary rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's experience. In addition to the salary range identified herein, this role is also eligible for an annual incentive/commission target of $55,000.00.
            
            Benefits:
            
            The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
            
            About Cox
            
            Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
            
            Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
            
            Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
            
            Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox, Redan , MULTI-MEDIA ACCOUNT EXECUTIVE, AJC, Advertising , Powder Springs, Georgia