Marketing Lead, Specialty Channel
Company: La Esperanza Child Development Center, LLC.
Location: Atlanta
Posted on: October 20, 2024
Job Description:
Make your mark for patientsWe are looking for an Marketing Lead,
Specialty Channelto join our Neurology team based in Atlanta,
GAAbout the roleThe Marketing Lead will provide commercial
governance and strategic leadership over objectives and activities
for the U.S. epilepsy and rare syndromes products within the
specialty channel (Hospitals, Hospital Systems, Integrated Care
Networks, etc).Who'll you'll work withThis role will develop, and
champion, channel-specific marketing strategies and solutions and
actively innovate within specialty channels, both at the project
and organization level, to establish and communicate a clear
strategic vision that builds value for patients. This individual
will act as the "expert partner" for channel engagement to internal
and external stakeholders.What you'll doMarketing Strategy &
Solutions (80%)
- Analyze complex business channels to develop relevant and
realistic business plans across the portfolio of epilepsy and rare
syndromes products.
- Lead or co-create development of US commercial strategies
within specialty channels, including stakeholder engagement
strategy, and delivery of solutions across the portfolio.
- Serve as specialty channel marketing expert to lead the brand
teams and co-creation partners in development of new
solutions.
- Define and implement an appropriate marketing mix, relevant to
the channel, that drives HCP engagement and delivers stakeholder
value.
- Ensure appropriate communication of specialty channel
strategies across internal functional groups, partnering with the
omnichannel marketing team and field sales as appropriate.
- Actively manageagency plans and budgeting efforts within the
specialty channels.
- Understands our internal and/or external business partners'
people, processes, and technology (e.g. SourceClear, VEEVA, EMR,
Pyxis) to rapidly pilot, test and iterate innovative commercial
solutions within specialty channels.Stakeholder Engagement (20%)
- Act as the "expert partner" to key internal stakeholders,
including Epilepsy & Rare Syndromes Leadership Team, driving
execution of strategies, and reinforcing UCB's leadership in
neurology patient value creation.
- As needed & available, lead supportive associates (e.g.
marketing rotations, graduate development program) and may have
responsibilities leading other brand marketers.
- Drive engagement planning with key external stakeholders (e.g.
KOLs, Hospitalists, Neurocritical Care Specialists, Hospital
Pharmacists, etc) for commercial efforts.
- Planning & implementation of advisory and consulting needs as
well as content development of advisory boards or steering
committees.
- Assist in coordination of national conferences/congress plans
and the co-creation of promotional symposium content, as
needed.Interested? For this role we're looking for the following
education, experience and skills
- Bachelor Degree
- 5+ years' experience in the pharmaceutical/biotech industry,
including experience within a specialty channel such as Hospital,
Hospital Systems, Integrated Care Networks, Long Term Care,
etc.
- Demonstrated strength in business planning, tactical plan
development and execution.
- Strong project management, problem-solving ability, and
customer focus.This positions reasonably anticipated salary range
is $141,000 - 186,000. The actual salary offered will take into
account related knowledge, skills, experience and candidate
location among other factors and may fall outside the expected
range.Are you ready to 'go beyond' to create value and make your
mark for patients? If this sounds like you, then we would love to
hear from you!About usUCB is a global biopharmaceutical company,
focusing on neurology and immunology. We are around 8,500 people in
all four corners of the globe, inspired by patients and driven by
science.Why work with us?At UCB, we don't just complete tasks, we
create value. We aren't afraid to push forward, collaborate, and
innovate to make our mark for patients. We have a caring,
supportive culture where everyone feels included, respected, and
has equitable opportunities to do their best work. We 'go beyond'
to create value for our patients, and always with a human focus,
whether that's on our patients, our employees, or our planet.
Working for us, you will discover a place where you can grow, and
have the freedom to carve your own career path to achieve your full
potential.As an Equal Opportunity Employer, we are open to all
talent, and adhere to Affirmative Action principles. This ensures
that all qualified applicants will receive equal consideration for
employment without regard to neurodiversity, race/ethnicity,
colour, national origin, religion, gender, pregnancy, marital
status, sexual orientation, gender identity/expression, age,
disability, genetic information, military service,
covered/protected veteran status or any other federal, state or
local protected class.Should you require any adjustments to our
process to assist you in demonstrating your strengths and
capabilities contact us on US-Reasonable_Accommodation@ucb.com for
application to US based roles. Please note should your enquiry not
relate to adjustments; we will not be able to support you through
this channel.Job Req: 87608
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Keywords: La Esperanza Child Development Center, LLC., Redan , Marketing Lead, Specialty Channel, Advertising , Atlanta, Georgia
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